AUTHOR

@giovanese

@mario

@nav

@kappazah

Fees subscription: 12,000€ (or USDC equivalent) deposit fee

Wallet: 0x8DF74DB81Cc731575b8c6881CE0fe3834f00Fe81

Giovanese contribution: 5,000 USDC

Wallet: 0x26534092908eaC2e6a7B14BcF6238E343842be16

WHAT

Submit a team to compete at the Quai54 2024 on behalf of Krause House in partnership with Princeton & In The Lab.

What is Quai54? It is the world’s biggest streetball event, sponsored by Brand Jordan.

https://quai54.com/

https://www.instagram.com/quai54wsc/?hl=en

WHERE

Paris - France

WHEN

Tournament: The Quai54 tournament will take place in the first 15 days of July 2024

Team Preparation: Training camps to prepare and select players to represent Krause House will take place in USA beginning September 2023.

The creation of the QUAI 54 2024 Krause House team will be a collaboration involving:

• Krause House (KH)
• In The Lab (ITL)
• Princeton 3x3

HOW

In The Lab + KH + Princeton teamup

• Build a team composed by In The Lab & Princeton members + training camp players selected in collaboration with the community.
  • 10-man roster composed of:
  • 3 from In The Lab
  • 3 from Princeton (note: no CURRENT Princeton players will be able to participate due to conflicts with schedules but alumni players & players from Princetons deep network will be eligible ex. Robbie Hummel)
  • 1 to be decided between In The Lab/Princeton
  • 2 Voted by Community
  • 1 from India Rising
• Organize “training camps” in USA to choose the players.
  • Krause House will host tryouts with In The Lab & Princeton in select cities in USA (TBD - but for sure LA at the In The Lab gym) and create content around all this
    • LA - Managed by ITL. ITL has confirmed that they we will have full access to use their gym and run tryouts here.
    • New York & Chicago - Managed by Princeton 3x3 and their parent company, Drive 3x3.
    • We have confirmation from Princeton member, Zahir Carrington, that Princeton would like to handle basketball ops, skill & coaching aspects here.
• Community Selection Process + In The Lab/Princeton Selection Committee:
  • The Krause House community will be able to vote on “training camp” footage of the players and help select the players they think should make the team
  • In The Lab/Princeton Selection Committee will have higher weighted votes because of their expertise in building teams
• Media & Distribution: Document the journey and distribute from Dev In The Lab’s YouTube channel + Livestream from there https://www.youtube.com/@Shiftteamhq + Princeton Socials + KH Socials + any other creators social media that join the team
  • In The Lab has confirmed and is committed to taking lead on the execution of the media & distribution plan given their expertise

Financials:

An initial 12,000€ team deposit fee upon proposal passing

7000€ for 10 player team accommodations (3 nights, 3 days food, on-site transportation)

Additional 6,500€ for team flights (assuming $700 roundtrip from USA if booked a few months out)

• 13,500€ minimum needs to be raised
• Has to be raised via sponsorship
• The sponsorships will be primarily focused on selling ad placements for In The Labs social channels, tryout footage and placement in the Paris documentary & livestreams. We will also focus on selling team warm up sponsorship branding placement… however, unfortunately the main Jordan Brand Quai54 jerseys will not be allowed to have customizations or branding on them
• ITL has set an internal goal of raising $25,000 USD

The team deposit is to be paid fully asap; however, the team fees & accommodation have to be paid by March 1st, 2024. NOTE: KH will not be covering the team accommodations

• If the team does not pay the remaining 7000€ by March 1st, 2024, the team deposit will be canceled and 60% of the initial funding (7200€) will be refunded to KH.

Financial Responsibilities:

OPTION 1

12000€ deposit will be paid by KH

Under this Option, Krause House would be the team submitted & across branding materials. KH would retain 2 spots for the community, 4 for Princeton & ITL would received 3 + 1 for India Rising

NOTE: KH will not cover any more funds beyond the initial team deposit.

• The remaining operational & accommodations budget (charges, incentives, flight tickets) will be covered by ITL/Princeton/KH/Giovanese via sponsorship efforts.
• ITL will endorse a try-out organization in LA, filming and editing content.
• Princeton will handle try-out organization in New York & Chicago as well as filming… ITL will handle content editing.
• In terms of marketing, the entire journey will be a collab between KH and ITL through current channels, pushing ahead the KH brand.

OPTION 2 12000€ deposit split by KH & In The Lab (6000€ by KH & 6000€ by ITL)

Under this Option, Team In The Lab would be the team submitted & across branding materials. In the Lab would have 6 spots for their players, 1 for India Rising, 2 for the community + 1 for Princeton.

NOTE: KH will not cover any more funds beyond the initial team deposit.

• The remaining operational & accommodations budget (charges, incentives, flight tickets) will be covered by ITL/Princeton/KH/Giovanese via sponsorship efforts.
• ITL will endorse a try-out organization in LA, filming and editing content.
• Princeton will handle try-out organization in New York & Chicago as well as filming… ITL will handle content editing.
• In terms of marketing, the entire journey will be a collab between KH and ITL through current channels, pushing ahead the KH brand.

CLAUSE

If we can not reach the sponsorship goal by 03/01/2024 to cover flights + 7000€, 60% of the 12000€ will be refunded back to Krause House.

Giovanese Contributions & Compensation

Upfront payment to Giovanese of $5000 USDC for the proposal management + tournament link + arrangement + sponsors research + fundraising support.

Giovanese Relevant Professional Experiences :

Brand Jordan marketing consultant

Nike SB head of marketing (Eu)

NBA ID consultant (currently)

Publisher & editor (basketball and actions sports)

ROADMAP

April → Onward:

• Fundraising campaign to close the minimum 13,500€

August + September:

• Social media posts & ads for Team Krause House tryouts are pushed out on ITL, KH & Princeton + any partner influencers socials

September + October:

• Tryouts for the 10 man roster begin in LA, Chicago & NYC

TBD:

• Streamed exhibition games with the 10 man roster

REASON FOR PROPOSAL

Quai54 is the biggest basketball tournament with a lot of exposure (media brands, the worldwide basketball community, and NBA players).

In addition to the basketball journey, the decentralized process to choose the participants of the ITL/KH/Princeton team is representative of the DAO process and what decentralized governance in sports can bring in terms of community building, fan governance, and participation.

With the focus during the tournament for Krause House to approach the basketball community deeper, it’s also a powerful tool to communicate for many months and show how a decentralized process works (tryouts, streaming, draft process…).

Last but not least, the tournament in 2024 will be very close to the Olympics games and will bring a lot of attention. Jordan Brand plans to increase even more investment in this event.

About The Authors:

• Giovanese is a long-time, active KH community member with a background in sports brands, namely Jordan Brand, Nike & the NBA
• Mario Lopes is the Community Manager for Krause House
• Nav is the COO & Partner of In The Lab
• Kappazah aka Zahir Carrington is a pro player and 3 time national champion of Princeton 3x3. Zahir was also part of the team that won the inaugural Krause House JAM at the 2022 NFT NYC